It seems to be pretty popular to be an “Entrepreneur” these days.
People recognize the opportunities that exist with starting their own business.
Especially an internet based business that has the ‘allure’ of creating automated income online.
Oh, yes that happens… yet what most don’t understand is the journey to get to that successful point is filled with roadblocks, challenges, curveballs, obstacles and things that blindside you that you never thought about.
In this video I share my journey of starting over with less than 200 bucks in my pocket and no money coming in… to ultimately creating 5 figure months and never looking back
The real question is, would you really take this journey if you knew what you were going to face?
Would the ultimate rewards seem worth it when you are starting out?
Being on the other side having taken that journey I truly believe in my heart and soul it absolutely is worth it. But you have to develop the heart of an entrepreneur.
Are you willing to develop the heart of an entrepreneur?
Leave your comments below on this… why you believe you have the heart of an entrepreneur.
We’ll see you there,
Chris Rocheleau CEO & Co-Founder North Node Solutions
Focusing on what you really want to create can be difficult in times of struggle. Sometimes you are totally in the flow and other times you are left wondering to yourself…
“How the heck am I going to get out of this?”
I was asked a question last weekend while at an event I was speaking at about this particular subject. The question went like this:
“If we are supposed to be 100% authentic in our words and actions all the time, then what if we are going through extremely difficult times and we don’t see light at the end of the tunnel? Does that mean we should be talking about doom and gloom in our marketing?”
Funny enough, nobody has ever asked me that question. So I went into a what seemed like an impromptu sermon in the hallway, where 30-40 people started to gather around as I started to answer this question… I saw a few cameras come out but I don’t know if it was just pictures or someone recorded it on video. If I ever get the video or any footage including pics.. I will post them here on this post.
So the next best thing I did, I made another video for you while camping in Ouray, CO on my way back home after the event. (I stopped by the grand canyon too which was EPIC) So I took a morning hike in beautiful Colorado and recounted what I had never recounted before in that way…. enjoy the video below.
So there you have it. The automatic ability to shift your focus from creating negative outcomes to creating positive outcomes boils down to these 3 things:
The 3 Step Process:
1. Acknowledge the negative thought as a thought that does not serve you
2. Release the thought consciously as no longer existing
3. Turn your focus back to what you want to create in every moment.
It doesn’t sound to glamorous. Because its not. It takes discipline. Yet everyone is looking for the shortcut or the super secret technique. It simply comes down to this question… and being aware of the question in every conscious moment…
“What am I creating in this moment”?
Then ‘re-calibrate’ your thoughts to your desired outcome. Period.
Keep going, this stuff works. It’s worked for me to the tune of multiple six figures in my business and I KNOW that this is the main reason for it.
As my buddy and fellow multiple 6 figure earner says:
“It’s simple… but it’s not easy”
Would you rather have it be some complex thing that you may have thought until now, that it was? The reality is what you create.. its what you make it.
So go forth in everything that you do and consciously choose to create every moment.
When I started as a marketer, I watched trainers talk about marketing to the lowest common denominator.
That way, you don’t lose the opportunity to make more sales, because most people live at around the low denominator.
Yet although their argument seemed to make sense, I didn’t feel right. So I started to look deeper into what happens when you employ this type of marketing.
First let me qualify what I mean by ‘the lowest common denominator’.
This means marketing to a person who is at the proverbial ‘bottom of the barrel’. The person who may resemble someone like a Homer Simpson type or big Aunt Bertha who is built like a jumbo toaster oven, type of person sitting on the couch with their biggest pressing question at the moment being “should I get up to walk to the other side of the couch to grab the remote to the TV… OR should I crawl across that couch.. that way I won’t have to get up completely”.
Well, we all pretty much know how that turns out… Its whatever requires less effort and energy. Sadly, at least in western culture… this is a large segment of the population. So naturally, when marketers are scheming up their latest campaign, they are looking at the ‘numbers’… and they see these Homer Simpson types as the largest group ripe for the picking.
This line of thinking right here is the beginning of the end. Stay with me, this will make sense soon.
Marketers see that they can easily manipulate this person by telling them that its “easy”… that the ‘system’ does it all for them… they just have to press a few buttons on a keyboard… maybe only one and they will start to see results with their ‘secret’ method.
I would find this type of marketing absolutely hilarious if it didn’t wreck our industry as a result. First of all, in order to even market to someone like this, the chances of them doing anything at all is slim to none, they don’t have the entrepreneurial drive. They don’t have the self-inspired motivation to go after a new business venture, they don’t have a big enough “why” that if they dug deep… it would make them cry.
Yet, the justification you see from marketers is “it makes sales”.
This short sighted approach completely short circuits a business that I would hope you want to have last… that has sustainability. When you market to the lowest common denominator because it’s “easy”. You have taken the low road and you will attract nothing but inexperienced, naive non-entrepreneurial people who will quit at the first sign of adversity.
Sure this type of marketing works for diet pills. Talk about an unsustainable business model… people who want a shortcut to losing the weight they gained because they weren’t motivated enough to regulate it with healthy eating habits, exercise and a sensible lifestyle. But if you are building a business or a team that involves people, or a tribe of people that are into what you are passionate about as well, then targeting these people is recipe for short term gains, burning through customers, high refunds, and you constantly having to push your next ‘marketing gimmick’. Or you find yourself having to move on to the next sucker who you can dupe into buying your crap.
The sadder part of this is that you may actually be promoting a quality product or service that is solid, works and helps people.
Yet, if you misrepresent it and give the wrong expectation about it, here is what you won’t have:
You will not ever build a business this way that sustains, that has people happy with your product or service and more importantly happy with you and choose to stick around, be a part of your tribe and continue to buy your stuff and benefit from it for the long term.
Giving the right expectation about what you are offering is paramount. If you make it seem too easy, and then the person attempts to apply your ‘system’ or method or whatever you have and it doesn’t turn out… then they feel burned.
However here is the amazing part that I found.
I have told people “Look, this is going to require some personal application and sweat. You will get frustrated, you will think about quitting, you will feel at times like its going nowhere… this is the path of an entrepreneur, but it’s worth it if you stick with it as those who do… make it”
Funny I have so many people who follow me and choose to stick around because I’m totally real with them.
I wish many other marketers did the same, the online marketing industry would be a 10X more quality place to play.
Thats all for now, just a quick thought for you today.
Chris Rocheleau CEO & Co-Founder North Node Solutions