Most people who are always looking for The latest ‘marketing tactic’, ‘the secrets’ to success which is natural, but I’m here to let you in on a ‘real’ secret.
There is no secret. They are all out there, you just have to pick one and apply yourself. Sure, there is strategy. Which you need, there are certain tactics, which you also need, but they are no secret.
Most of them are hidden in plain sight.
Watch the following video where I explain the one of the most important concepts that every marketer needs to know. Its called the 7 Pillar “Spiral Staircase” and once you get this concept, it may be the one thing you need to understand how to take your business and your marketing to the next level.
The 7 Pillars that every business needs to know and plan for are listed here for quick reference.
1 – ‘The Why’ – You gotta have your resolve to keep going when it gets tough
2 – ‘The Know How’ – Knowing the ‘In’s and Out’s’ of how to service your market
3 – ‘The Strategy‘ – You have to have your daily plan of action and marketing
4 – ‘The Story” – This is the your brand and is the glue that binds your audience to you
5 – ‘The System’ – You need systematize the first 4 pillars to move the machine forward
6 – ‘The Team’ – You need the team to implement your system in an ongoing way
7 – ‘The Scale’ – Understanding your numbers so you know how to create 10X results
You can get the new free ebook “The Hidden Art of Story-Selling” that walks you through how to create an effective narrative from your story by downloading it here
What you need to know to use this 7 step process
If you ask any Entrepreneur what’s the best result they could hope for and we usually always find the same answer:
“I want to 10X my results with the same amount of effort”
I wanted that too, but I wanted to create something even more than just 10x with the same results. I wanted to create 10X results and do it with 20% of my current efforts. (Effectively cutting my personal workload by 80%) A Ridiculous notion to most marketers I am aware…
At first glance you may have an idea of what all of these mean. I have found if a business knows how to do at least the first 4. They can survive and create a growing business. The last two are a result of doing the first 4 successfully.
BUT, if you you only have the first 3, and you don’t have the critical 4th ‘Story’ worked out and “dialed in”, you are heading for disaster.
What I have found is that most online Entrepreneurs are constantly stuck at 3) The Strategy. They are so worried about finding the right way to engage and attract leads that they never spend time on thinking about what their Narrative is. Your message is what is ultimately going to predict whether or not your prospective clients buy from you… and whether they keep buying from you.
So when you’re finally exhausted at trying the hot new strategy of the week, how about I teach you the part that you can apply to ANY strategy that you want? The part that I have found is responsible for over 300K in online earnings in the last 27 months?
That’s right, its the “Story” or what we sometimes call “The Narrative”. The brain always and only remembers stories long term. Its how we associate memories and emotions. This is the realm of the master marketer. The ability to cast a narrative far beyond what most entrepreneurs ever think about.
The best part? It’s easy to do and there is a literal blueprint to follow in order to do so. You can take anyone, in any niche and take all true events and ‘weave’ a narrative together that ties together the ultimate benefits and reasons to buy your product or service.
So what makes a great story?
The ‘Story’ has to include these 4 key things…
a) Engage – Set context and engage your prospect with ‘setting the stage’
b) Present – This is where you present the problems and challenges to be overcome that your product or service ultimately solves.
c) Illustrate – The solution to those problems Illustrated with ease
d) Convert – The strong call to action that includes value justification, risk reversal, urgency and engagement mechanisms. (brain psychology stuff that works when applied correctly)
When Entrepreneurs learn to think about this stuff, this is the major breakthrough I see my clients and team have.
We believe the story is the single most powerful marketing strategy ever known to man. Most expert copywriters know this and capitalize on it. Yet know we have taken the advanced concepts of marketing and storytelling and weaved them together to create the ultimate storytelling for marketers training.
Like I said, this is personally how I generated multiple 6 figures in the internet marketing industry selling blogs for goodness sake. If I can do it, anyone can.
I just completed my new Ebook “The Hidden Art of Story-Selling” which walks someone through how to do this the best way. You can download it here.. its free.
We’ll see you on the inside.
Founder, EPIC Story Academy
Author, ‘The Hidden Art of Story-Selling”
P.S. Make sure you pick up my ebook that teaches you how to create converting narratives from real lives stories and case studies. Download now “The Hidden Art of Story-Selling”