7 Marketing Secrets Hidden In Plain Sight

Most people who are always looking for The latest ‘marketing tactic’, ‘the secrets’ to success which is natural, but I’m here to let you in on a ‘real’ secret.

There is no secret. They are all out there, you just have to pick one and apply yourself. Sure, there is strategy. Which you need, there are certain tactics, which you also need, but they are no secret.

Most of them are hidden in plain sight.

Watch the following video where I explain the one of the most important concepts that every marketer needs to know. Its called the 7 Pillar “Spiral Staircase” and once you get this concept, it may be the one thing you need to understand how to take your business and your marketing to the next level.



The 7 Pillars that every business needs to know and plan for are listed here for quick reference.

1 – ‘The Why’ – You gotta have your resolve to keep going when it gets tough

2 – ‘The Know How’ – Knowing the ‘In’s and Out’s’ of how to service your market

3 – ‘The Strategy‘ – You have to have your daily plan of action and marketing

4 – ‘The Story” – This is the your brand and is the glue that binds your audience to you

5 – ‘The System’ – You need systematize the first 4 pillars to move the machine forward

6 – ‘The Team’ – You need the team to implement your system in an ongoing way

7 – ‘The Scale’ – Understanding your numbers so you know how to create 10X results


You can get the new free ebook “The Hidden Art of Story-Selling” that walks you through how to create an effective narrative from your story by downloading it here

The Hidden Art of Story-Selling

Click the image to download free ebook


What you need to know to use this 7 step process

If you ask any Entrepreneur what’s the best result they could hope for and we usually always find the same answer:

“I want to 10X my results with the same amount of effort”

I wanted that too, but I wanted to create something even more than just 10x with the same results. I wanted to create 10X results and do it with 20% of my current efforts. (Effectively cutting my personal workload by 80%) A Ridiculous notion to most marketers I am aware…

At first glance you may have an idea of  what all of these mean. I have found if a business knows how to do at least the first 4. They can survive and create a growing business. The last two are a result of doing the first 4 successfully.

BUT, if you you only have the first 3, and you don’t have the critical 4th ‘Story’ worked out and “dialed in”, you are heading for disaster.

What I have found is that most online Entrepreneurs are constantly stuck at 3) The Strategy. They are so worried about finding the right way to engage and attract leads that they never spend time on thinking about what their Narrative is. Your message is what is ultimately going to predict whether or not your prospective clients buy from you… and whether they keep buying from you.

So when you’re finally exhausted at trying the hot new strategy of the week, how about I teach you the part that you can apply to ANY strategy that you want? The part that I have found is responsible for over 300K in online earnings in the last 27 months?

That’s right, its the “Story” or what we sometimes call “The Narrative”.  The brain always and only remembers stories long term. Its how we associate memories and emotions. This is the realm of the master marketer. The ability to cast a narrative far beyond what most entrepreneurs ever think about.

The best part? It’s easy to do and there is a literal blueprint to follow in order to do so.  You can take anyone, in any niche and take all true events and ‘weave’ a narrative together that ties together the ultimate benefits and reasons to buy your product or service.

So what makes a great story?


The ‘Story’ has to include these 4 key things…

EPIC Story Formula


a) Engage – Set context and engage your prospect with ‘setting the stage’

b) Present – This is where you present the problems and challenges to be overcome that your product or service ultimately solves.

c) Illustrate – The solution to those problems Illustrated with ease

d) Convert – The strong call to action that includes value justification, risk reversal, urgency and engagement mechanisms. (brain psychology stuff that works when applied correctly)

When Entrepreneurs learn to think about this stuff, this is the major breakthrough I see my clients and team have.

We believe the story is the single most powerful marketing strategy ever known to man. Most expert copywriters know this and capitalize on it. Yet know we have taken the advanced concepts of marketing and storytelling and weaved them together to create the ultimate storytelling for marketers training.

Like I said, this is personally how I generated multiple 6 figures in the internet marketing industry selling blogs for goodness sake. If I can do it, anyone can.

I just completed my new Ebook “The Hidden Art of Story-Selling” which walks someone through how to do this the best way. You can download it here.. its free.


We’ll see you on the inside.

Chris Rocheleau

Chris Rocheleau
Founder, EPIC Story Academy

Author, ‘The Hidden Art of Story-Selling”


P.S. Make sure you pick up my ebook that teaches you how to create converting narratives from real lives stories and case studies. Download now “The Hidden Art of Story-Selling”

The Hidden Art of Story-Selling






You Won’t Find “Branding” Training Like This Anywhere Else

You Won’t Find “Branding” Training Like This Anywhere Else

If you know me you will know that when someone mentions “branding” I usually roll my eyes and change the subject.

Not this time…

For the first time ever, I decided to break down how branding and positioning actually work.

I’m not interested in mere theory… Nor does my ego require self aggrandizement like many seem to need. Here I give it to you straight.. completely real and full of expletives and F-bombs to accentuate the disdain I have for those who talk out of the side of their mouth.

I promise you… You won’t find “branding” training like this anywhere else.

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If you liked that… stay tunedmore to come.



Chris Rocheleau

Co-Founder of The Next Level Mastermind Intensive
Originator of the soon to be released “Art of Story-Selling”

“Where we teach entrepreneurs to promote and sell their
products and services online through stories.”


P.S. Want personal coaching to get your marketing perfected to you? Go here to learn about my special limited time coaching offer


What and How To Write A Blog Post Review

If you have landed on this page you are probably looking to learn how to write a blog post review about.

how to write a blog post review

how to write a blog post review

First let me say thank-you for coming here first! Lets save you some pain and struggle.

There is a lot of junk out there when it comes to how to write a blog post review

Since you came here first you won’t have to worry about being fed mis-information by some well meaning newbie looking to take your money. You can learn first hand how to do this in a way that gets your blog readers to do what you want them to do. (Which is buy what you are selling) So here we go:

What is it?
How Does It Work?
Proof of Claims if Any/Testimonials
How you can get it/Benefits of buying/Bonus
Call to action

So here is how we break this down:

1. Introduction – This is where you establish rapport and connect with your reader on a genuine level. You also want to tell your reader why you are here.

“Hey there! I’m Chris and thanks for stopping by, if you are looking for a review of the Empower Network Blogging System then look no further….by now you should know this will be an objective review of the empower network from a real objective internet marketer”


2. What is XYZ Product and what distinguishes from others in the niche?

“Empower Network is a blogging platform run on wordpress that is set up for plug and play blogging. Members can blog about whatever they want, and refer others to the system while as the owners claim collecting 100% commissions. You might be asking how that is possible…”

Remember to not be polarized to one side – remain objective…. this is how your reader will trust your words. Give positive and negative statements that are controversial. This paragraph is not about selling… its about stating the facts to build trust. We must always set the stage to play this drama out for the reader to stay engaged to get to the end.


3. Major Benefits? How does it or what makes it work?

“The verifiable difference of Empower Network next to the total truth of 100% commission directly deposited into your bank account, from other systems is the real world training that actually as they say ’empowers’ you to learn to market this system so effectively…..all of the selling is actually done for you by the owners.. all you do is send them to the page”


4. Verifiable Proof/Testimonials

“After witnessing the staggering amount of people that have made thousands upon thousands of dollars of actual proof this system is checking out to be the real deal… one relatively new blogger Kris, actually made over 12k his first month and a half, and his wife actually made over 13k her first month. Combined they had never made over 4000 dollars doing anything in a month, 25k for a couple in their first month and half? Plus they are new?…”


5. How you can get it/Benefits of buying/Bonus

“If you are thinking of becoming a member of the Empower Network you might want to consider that it only costs $25 to get started. Not much of a risk to see that it works for you as well. Plus there are some bonuses available for joining through the official link below of the writers of this review. Let me tell you what we have for you….”


6. Call to Action


“Click here to become a member of the empower network and take advantage of the extra training designed to get you making money in DAYS”

You can also include a picture of yourself for the reader to connect to your face at the end to feel like they can put a face to who they are about to join. Including a “P.S” re-iterating your call to action stated in a different way with maybe an extra added bonus will usually increase your click through rates.

By now, you should have a clear understanding of how to write a blog post review and be well on your way to increasing your click through rates when you know how to get people to do what you want them to do. (Pretty sneaky huh?)

To The next level,

Chris Rocheleau

Chris Rocheleau







P.S. To learn how to use a system to promote with your product reviews CLICK HERE


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