The 5 Levels of Awareness of Your Target Audience

The 5 Levels of Awareness of Your Target Audience

If you don’t know which level of awareness of your target audience is at then you may miss them completely.

The following video shows you how to understand each level and how to get them to respond to your message.  

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In Summary:

The 5 Levels of Awareness can be applied to any market anywhere. It just so happens I have applied this to someone who would be selling products or services on the internet. With the advent of social media we can re-apply this time tested wisdom to online marketing. We have to thank the late great Eugene Schwartz who pioneered the 5 States of Awareness in his classic groundbreaking book “Breakthrough Advertising”.

If it not were the genius of Schwartz, this understanding of marketing would never have been able to utilized… nor translated to modern day internet marketing so clearly and tactfully.

It just goes to show… marketing is marketing. When you really understand the power of those 3 words. You can take time tested concepts and apply them to the current way we market today.

An amazing evolution of todays marketing that I discovered works with the levels of awareness 3,4 and 5 very, very well is telling through stories. In the next video I will share with you how I use “The Art of Story-Selling” to bring in fresh new targeted prospects for my products and services.

We’ll see you there!

Chris Rocheleau
Chris Rocheleau
Founder of the Next Level Mastermind Intensive
Creator of “The Epic Life” Coaching and Training.
Train with me directly

 

 

P.S. You can watch “The Art of StorySelling Below”

The Art of Story selling
                     Click to Watch “The Art of Story-Selling” here

The Art of Story-Selling

The Art of Story-Selling

Selling through stories has generated over six figures for me in my business in the last couple years.

The following video shows my simplified 5 point “hack” to sell through a story. 

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So to recap: 

1. The Opening

a) State the Solution to a problem and the benefit of the solution. b) Set the stage with prefacing that you are about to tell a story about “X” person (could be yourself) that went through certain emotions struggles to eventually solve the problem stated above.

2. The Story of The Struggle

Explaining how the problem affected you or the person who the story is about. Emphasizing the emotions felt and the resolve that you developed from experiencing the problem long enough to make a decision that “something’s got to change”.

3. Journey of Discovery

This is where the person (or yourself) either sets out on a quest to find the answer to the problem or the person happened to “stumble upon” the solution as if it was serendipity in motion.

4. The Discovery Revealed

This is where the author “breaks down” the discovery into some form of process, framework, list or guidelines that summarize the discovery yet leave more to the imagination so that the person wants to know more.

5. The call to action

Simply telling why you are now giving this “discovery” away to those who want it. Usually justifying why someone needs it and why it does more harm than good to keep the discovery to yourself.  Therefore you must share it with the world as your way of “paying it forward”.

In Summary

You can use this story structure in any form of marketing that you do.  You can place this story on a blog post, a facebook ad, a social media post. You can even do it on a landing page, or a video.  The important part is telling the story properly. It really doesn’t matter the technical details as to where it is as long as you have a call to action at the end of your video going to either another exposure or an offer of what you are selling.  So… speaking of Calls To Actions:

If you want learn how to put your story structure in the right place inside of your marketing campaign then click this link to watch a video that shows you a full campaign formula and where the story goes inside that full campaign click here.

We’ll see you there,

Chris Rocheleau
Chris Rocheleau
Founder of the Next Level Mastermind Intensive
Creator of “The Epic Life” Coaching and Training.
Train with me directly

 

 

P.S. Watch this video…

strategy_coaching
                                               Click To Watch “Strategy Coaching”