Marketing  To The Lowest Common Denominator and Other Ridiculous Fallacies

Marketing To The Lowest Common Denominator and Other Ridiculous Fallacies

When I started as a marketer, I watched middle level producers talk about marketing to the lowest common denominator.

That way, you don’t lose the opportunity to make more sales, because most people live at around the low denominator. Yet although their argument seemed to make sense, I didn’t feel right. So I started to look deeper into what happens when you employ this type of marketing.

First let me qualify what I mean by ‘the lowest common denominator’.

This means marketing to a person who is at the proverbial ‘bottom of the barrel’.  The person who may resemble someone like a Homer Simpson type or big Aunt Bertha who is built like a jumbo toaster oven, type of person sitting on the couch with their biggest pressing question at the moment being “should I get up to walk to the other side of the couch to grab the remote to the TV… OR should I crawl across that couch.. that way I won’t have to get up completely”.

Well, we all pretty much know how that turns out… Its whatever requires less effort and energy. Sadly, at least in western culture… this is a large segment of the population. So naturally, when marketers are scheming up their latest campaign, they are looking at the ‘numbers’… and they see these Homer Simpson types as the largest group ripe for the picking.market to the lowest common denominator

This line of thinking right here is the beginning of the end. Stay with me, this will make sense soon.

Marketers see that they can easily manipulate this person by telling them that its “easy”… that the ‘system’ does it all for them… they just have to press a few buttons on a keyboard… maybe only one and they will start to see results with their ‘secret’ method.

I would find this type of marketing absolutely hilarious if it didn’t wreck our industry as a result.  First of all, in order to even market to someone like this, the chances of them doing anything at all is slim to none, they don’t have the entrepreneurial drive. They don’t have the self-inspired motivation to go after a new business venture, they don’t have a big enough “why” that if they dug deep… it would make them cry.

Yet, the justification you see from marketers is “it makes sales”.

This short sighted approach completely short circuits a business that I would hope you want to have last… that has sustainability.  When you market to the lowest common denominator because it’s “easy”.  You have taken the low road and you will attract nothing but inexperienced, naive non-entrepreneurial people who will quit at the first sign of adversity.

Sure this type of marketing works for diet pills. Talk about an unsustainable business model… people who want a shortcut to losing the weight they gained because they weren’t motivated enough to regulate it with healthy eating habits, exercise and a sensible lifestyle.  But if you are building a business or a team that involves people, or a tribe of people that are into what you are passionate about as well, then targeting these people is recipe for short term gains, burning through customers, high refunds, and you constantly having to push your next ‘marketing gimmick’. Or you find yourself having to move on to the next sucker who you can dupe into buying your crap.

The sadder part of this is that you may actually be promoting a quality product or service that is solid, works and helps people.

Yet, if you misrepresent it and give the wrong expectation about it, here is what you won’t have:

You will not ever build a business this way that sustains, that has people happy with your product or service and more importantly happy with you and choose to stick around, be a part of your tribe and continue to buy your stuff and benefit from it for the long term.

Giving the right expectation about what you are offering is paramount. If you make it seem too easy, and then the person attempts to apply your ‘system’ or method or whatever you have and it doesn’t turn out… then they feel burned.

However here is the amazing part that I found.

I have told people “Look, this is going to require some personal application and sweat. You will get frustrated, you will think about quitting, you will feel at times like its going nowhere… this is the path of an entrepreneur, but it’s worth it if you stick with it as those who do… make it”

Funny I have so many people who follow me and choose to stick around because I’m totally real with them.

I wish many other marketers did the same, the online marketing industry would be a 10X more quality place to play.

Thats all for now, just a quick thought for you today.

Be E.P.I.C.

Chris Rocheleau

Chris Rocheleau

Founder, EPIC Story Academy

Creator, “The Hidden Art of Story-Selling”

 

P.S. If you want to know more about how I market, find out about my new ebook “The Hidden Art of Story-Selling” Below:

Click Here To Download

Click Here To Download the Free Ebook “The Hidden Art of Story-Selling”

 

 

My Story of Major Awakening and Realization

My Story of Major Awakening and Realization

This is the reason I do what I do… this is why I am so dedicated to my message.

[video_player type=”youtube” youtube_remove_logo=”Y” youtube_force_hd=”hd720″ width=”640″ height=”360″ align=”center” margin_top=”10″ margin_bottom=”20″]aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g/dj0wSG02YUp0YkxVcw==[/video_player]

To view my EPIC Story Funnel training and how I use stories to build businesses and create followings click here

We’ll see you on the inside,

Chris Rocheleau
Founder of The Next Level Mastermind Intensive
Creator of the “EPIC Story Funnel”

 

P.S. To watch me break down my “E.P.I.C. Story Hack” click here

Come To Hawaii With Team Be The Change

Come To Hawaii With Team Be The Change

The opportunity exists to be in Hawaii with us next time if you choose.

This video is of our trip to Hawaii back in April where we got a chance to hangout with our fellow successful Internet Marketer Sam and have a blast.

 

 

Care To Join Us In Hawaii?

If you join us you could be at the next one this coming winter.

Details should be posted soon about it. (:

This is yet another reason to start a web based business… and sell information products.  So that you can develop passive residual income like us.  Then you can go on vacation any time you want… free time and the money to go along with it.  We even set you up with a “plug and play” system to use to generate income.

Join me today and let my team go to work for you.

See you on the inside,

 

Chris Rush

Chris Rocheleau
“Setting People Free in Their Minds”
Founder of Team Be The Change
Work With Me Directly

 

 

 

 

 

 

–Required Disclaimer–
 
The government tells me that I have to let you know
a few things here…
 
…just in case you were born yesterday, or are irresponsible
like some people and are looking to place blame on
someone else for your own faults ;)
 
So here goes.
 
I typically make money off of things mentioned in
these emails if you go on to purchase something that
I refer you to.  It is your responsibility to do the research
and due diligence for everything you purchase.
 
Obviously I’m not a lawyer either, or a financial advisor,
so anything you read from me is purely based off of my
own experience or the experiences of people I know,
and in no way is professional legal or financial advice.
 
Also, the money making programs that I refer to, REQUIRE
work on your part.  There’s no such thing as something for
nothing (unless of course you can sue a fast food chain
for burning your lap with hot coffee)
 
Although I’m making money in a program, and I mention
team members of mine who are making money as well, that
does not mean you’ll make money at all! See full earnings disclosure right here  

The Behind The Scenes Story That Started It All With Empower

You may not have ever heard the “real story” that sparked a revolution.

Sure, most of you know how Empower Network started… Yet.. you really don’t know the story “before the story”.  It’s kinda like Star Wars Episode 1,2 and 3.  They were the “prequel” to the original movies.

The story is pretty hilarious.. watch below. 

 

 

Haven’t seen what our team is really about yet? Watch this:

See you on the inside,

Chris Rocheleau

Founding Member and Co-Architect of Empower Network
Founder of Team Be The Change
http://www.facebook.com/chrisrocheleaufanclub
Work With Me Directly
P.S. If you haven’t seen how the system works in OUR TEAM.. you can watch that below Now:

 

What you get when you JOIN DIRECTLY with ME in Team “Be The Change” 

Often times, right before people decide to join my team, they come to me wanting to know what kind of training, guidance and support they will get when they join with the “Be The Change” Team that they can’t find anywhere else, because…

They have struggled in other things and want to succeed so bad…

…they know if they can get a little edge when they join the right team, they will SUCCEED!

Maybe you’re in this position right now and that’s why you’re looking at this page, or maybe you don’t really need the extra support at all, because you know you can succeed with Empower Network’s simple 3-step system even if you don’t join with our team, but…

…YOU LOVE GETTING BONUSES!

Check out these 8 awesome bonuses below that you get instantly when you join the family…

 

 

“Be The Change” Team Bonus #1

EXCLUSIVE “Be The Change” Team Mastermind Facebook Group

BTC Facebook Mastermind Group

INSTANT SECURED Access where you can interact, ask questions and get answers, get to know other team members, see whats working now for everyone, share what’s working for you to help others, BE A PART of our family and Be The Change Yourself!

Once Decide To Join By Clicking The Link Below You’ll Receive All Your Bonuses In My “Welcome To The Team” Email To You.

 

 

“Be The Change” Team Bonus #2

BTC CO-OPSTeam Co-Op’s For Instant “Plug & Play” Marketing

We’ll do your marketing with our team co-op… get access to our combined 17 years of expertise in internet marketing and lead generation,… I’ll help you generate your first few hundred leads so you can EARN WHILE YOU LEARN!

Our CO-OPS are currently getting lead conversions of 47.3% opt-in rates for as little as $1 if you’ve ever done paid traffic before you know that leads for under $5/piece, (Especially with the return on investment that happens inside of empower network)… is a home run!

Once Decide To Join By Clicking The Link Below You’ll Be Able To Plugin To Our “Be the Change” Team Exclusive CO-OP

 

 

 

“Be The Change” Team Bonus #3

Facebook FREE Traffic Formula

Learn my EXACT Daily Marketing Plan that has been consistently working for me and our team to get traffic, leads, sales, and signups (MADE ME MONEY) for over 3.5 years now…

..Get access to this private training that Jordan put together exclusively for Team “Be The Change” members so you can begin getting quality traffic to your empower network blog posts almost as soon as you put your first blog post up…

Once Decide To Join By Clicking The Link Below You’ll Receive All Your Bonuses In My “Welcome To The Team” Email To You.

 

 

 

“Be The Change” Team Bonus #4

“Be The Change” Team Training Site:

Be The Change Team Training Site

Secured Access to custom funnels that we’re using to generate leads at a 25% to 52% higher rate than others. Training includes: email marketing, social media, blogging and seo training that you won’t find anywhere else

…And Much More

Once Decide To Join By Clicking The Link Below You’ll Receive A Private VIP Register Link to Your Bonuses In My “Welcome To The Team” Email To You.

 

“Be The Change” Team Bonus #5

FREE VIRAL TRAFFIC FOR LIFE

viral trafficYour custom capture page link will be put in rotation on our team marketing pages that’s all about getting leads for you and the team

As our team works hard to continue to grow the traffic, you’ll benefit from free viral traffic for life.

Once Decide To Join By Clicking The Link Below You’ll Receive All Your Bonuses In My “Welcome To The Team” Email To You.

 

“Be The Change” Team Bonus #6

Exclusive Blog Post Training

The biggest struggle most people face when starting their Empower Network business is coming up with content for you blog that will actually convert leads, sales, and signups in the beginning…

…You’ll get exclusive access to blog intensive training that literally handing you ideas for your first 15-30 blog posts on your empower network blog.

Once Decide To Join By Clicking The Link Below You’ll Receive All Your Bonuses In My “Welcome To The Team” Email To You.

 

“Be The Change” Team Bonus #7

Emails Done For You Swipe Copy

 

email follow upsOur team of leaders has put together emails you can use to followup with your leads and get you sales and signups on auto-pilot…

…and you’ll get to copy and paste our emails to get people onto our live events where we train them and sell them for you!

Once Decide To Join By Clicking The Link Below You’ll Receive All Your Bonuses In My “Welcome To The Team” Email To You.

 

 

 

“Be The Change” Team Bonus #8

Instant SEO Traffic Strategy

An in-depth exclusive training by none other than Chris Rochleau (David Wood’s personal SEO Consultant) on how to get instant viral traffic now AND rank on Google for longterm residual traffic.

Chris served as the main SEO Consultant to Empower Network and was a Co-Architect of the SEO and Design Structure of the whole system.

If you want to Learn how to rank your Empower Network blog on the search engines… learn it from the horses mouth!

Once Decide To Join By Clicking The Link Below You’ll Receive All Your Bonuses In My “Welcome To The Team” Email To You.

Register Now and Join Us

 

and…

Be The Change You Want To See In The World

 

 

 

 

 

 

Disclaimer:

The government tells me that I have to let you know
a few things here…

…just in case you were born yesterday, or are irresponsible
like some people and are looking to place blame on
someone else for your own faults ;)

So here goes.

I typically make money off of things mentioned in
these emails if you go on to purchase something that
I refer you to.  It is your responsibility to do the research
and due diligence for everything you purchase.

Obviously I’m not a lawyer either, or a financial advisor,
so anything you read from me is purely based off of my
own experience or the experiences of people I know,
and in no way is professional legal or financial advice.

Also, the money making programs that I refer to, REQUIRE
work on your part.  There’s no such thing as something for
nothing (unless of course you can sue a fast food chain
for burning your lap with hot coffee)

Although I’m making money in a program, and I mention
team members of mine who are making money as well, that
does not mean you’ll make money at all! See full earnings disclosure right here

How To Build A Successful Team With Internet Marketing

14753_10101382591138300_906604628_nHow do I build a successful team in internet marketing?

The most standard response is “Make as many sales as possible… and let the ‘cream’ rise to the top”.  Many agree…

Personally… I know this not to be true… It takes crafting a vision, it takes people of integrity putting a training system in place, putting marketing material in place to “jumpstart the success” of your new members.

Watch the video that “Started It All” as my team leaders. Jordan, Amy and Myself

Now that you have seen where we came from… NOW see where we are:

 

Still wondering if its worth it? check out this BRAND NEW TRAINING for you…

See you on the inside,

Chris Rocheleau

Founding Member and Co-Architect of Empower Network
Founder of Team Be The Change
http://www.facebook.com/chrisrocheleaufanclub
Work With Me Directly
P.S. If you haven’t seen how the system works in OUR TEAM.. you can watch that here

 

What you get when you JOIN DIRECTLY with ME in Team “Be The Change” 

Often times, right before people decide to join my team, they come to me wanting to know what kind of training, guidance and support they will get when they join with the “Be The Change” Team that they can’t find anywhere else, because…

They have struggled in other things and want to succeed so bad…

…they know if they can get a little edge when they join the right team, they will SUCCEED!

Maybe you’re in this position right now and that’s why you’re looking at this page, or maybe you don’t really need the extra support at all, because you know you can succeed with Empower Network’s simple 3-step system even if you don’t join with our team, but…

…YOU LOVE GETTING BONUSES!

Check out these 8 awesome bonuses below that you get instantly when you join the family…

 

 

“Be The Change” Team Bonus #1

EXCLUSIVE “Be The Change” Team Mastermind Facebook Group

BTC Facebook Mastermind Group

INSTANT SECURED Access where you can interact, ask questions and get answers, get to know other team members, see whats working now for everyone, share what’s working for you to help others, BE A PART of our family and Be The Change Yourself!

Once Decide To Join By Clicking The Link Below You’ll Receive All Your Bonuses In My “Welcome To The Team” Email To You.

 

 

“Be The Change” Team Bonus #2

BTC CO-OPSTeam Co-Op’s For Instant “Plug & Play” Marketing

We’ll do your marketing with our team co-op… get access to our combined 17 years of expertise in internet marketing and lead generation,… I’ll help you generate your first few hundred leads so you can EARN WHILE YOU LEARN!

Our CO-OPS are currently getting lead conversions of 47.3% opt-in rates for as little as $1 if you’ve ever done paid traffic before you know that leads for under $5/piece, (Especially with the return on investment that happens inside of empower network)… is a home run!

Once Decide To Join By Clicking The Link Below You’ll Be Able To Plugin To Our “Be the Change” Team Exclusive CO-OP

 

 

 

“Be The Change” Team Bonus #3

Facebook FREE Traffic Formula

Learn my EXACT Daily Marketing Plan that has been consistently working for me and our team to get traffic, leads, sales, and signups (MADE ME MONEY) for over 3.5 years now…

..Get access to this private training that Jordan put together exclusively for Team “Be The Change” members so you can begin getting quality traffic to your empower network blog posts almost as soon as you put your first blog post up…

Once Decide To Join By Clicking The Link Below You’ll Receive All Your Bonuses In My “Welcome To The Team” Email To You.

 

 

 

“Be The Change” Team Bonus #4

“Be The Change” Team Training Site:

Be The Change Team Training Site

Secured Access to custom funnels that we’re using to generate leads at a 25% to 52% higher rate than others. Training includes: email marketing, social media, blogging and seo training that you won’t find anywhere else

…And Much More

Once Decide To Join By Clicking The Link Below You’ll Receive A Private VIP Register Link to Your Bonuses In My “Welcome To The Team” Email To You.

 

“Be The Change” Team Bonus #5

FREE VIRAL TRAFFIC FOR LIFE

viral trafficYour custom capture page link will be put in rotation on our team marketing pages that’s all about getting leads for you and the team

As our team works hard to continue to grow the traffic, you’ll benefit from free viral traffic for life.

Once Decide To Join By Clicking The Link Below You’ll Receive All Your Bonuses In My “Welcome To The Team” Email To You.

 

“Be The Change” Team Bonus #6

Exclusive Blog Post Training

The biggest struggle most people face when starting their Empower Network business is coming up with content for you blog that will actually convert leads, sales, and signups in the beginning…

…You’ll get exclusive access to blog intensive training that literally handing you ideas for your first 15-30 blog posts on your empower network blog.

Once Decide To Join By Clicking The Link Below You’ll Receive All Your Bonuses In My “Welcome To The Team” Email To You.

 

“Be The Change” Team Bonus #7

Emails Done For You Swipe Copy

 

email follow upsOur team of leaders has put together emails you can use to followup with your leads and get you sales and signups on auto-pilot…

…and you’ll get to copy and paste our emails to get people onto our live events where we train them and sell them for you!

Once Decide To Join By Clicking The Link Below You’ll Receive All Your Bonuses In My “Welcome To The Team” Email To You.

 

 

 

“Be The Change” Team Bonus #8

Instant SEO Traffic Strategy

An in-depth exclusive training by none other than Chris Rochleau (David Wood’s personal SEO Consultant) on how to get instant viral traffic now AND rank on Google for longterm residual traffic.

Chris served as the main SEO Consultant to Empower Network and was a Co-Architect of the SEO and Design Structure of the whole system.

If you want to Learn how to rank your Empower Network blog on the search engines… learn it from the horses mouth!

Once Decide To Join By Clicking The Link Below You’ll Receive All Your Bonuses In My “Welcome To The Team” Email To You.

Register Now and Join Us

 

and…

Be The Change You Want To See In The World

How The “Be The Change Team” Is Different

Have you been wondering why all the talk about Be The Change Team?

You will completely understand when you watch this video. This shows the “essence” of what we are really doing online and how its so different from everything else.

“How To Actually Create Lasting Residual Prosperity Online With A Personalized Team To Instantly Support You”


 

Have You Seen the Introductory Video Yet?

Not quite sure “how it all works” yet? Watch Dave Break It Down.

 

 

What you get when you JOIN DIRECTLY with ME in Team “Be The Change” 

 

Watch this video below to see break down of what it is that we ACTUALLY do in our team.

Often times, right before people decide to join my team, they come to me wanting to know what kind of training, guidance and support they will get when they join with the “Be The Change” Team that they can’t find anywhere else, because…

They have struggled in other things and want to succeed so bad…

…they know if they can get a little edge when they join the right team, they will SUCCEED!

Maybe you’re in this position right now and that’s why you’re looking at this page, or maybe you don’t really need the extra support at all, because you know you can succeed with Empower Network’s simple 3-step system even if you don’t join with our team, but…

…YOU LOVE GETTING BONUSES!

Check out these 8 awesome bonuses below that you get instantly when you join the family…

 

 

“Be The Change” Team Bonus #1

EXCLUSIVE “Be The Change” Team Mastermind Facebook Group

BTC Facebook Mastermind Group

INSTANT SECURED Access where you can interact, ask questions and get answers, get to know other team members, see whats working now for everyone, share what’s working for you to help others, BE A PART of our family and Be The Change Yourself!

Once Decide To Join By Clicking The Link Below You’ll Receive All Your Bonuses In My “Welcome To The Team” Email To You.

 

 

“Be The Change” Team Bonus #2

BTC CO-OPSTeam Co-Op’s For Instant “Plug & Play” Marketing

We’ll do your marketing with our team co-op… get access to our combined 17 years of expertise in internet marketing and lead generation,… I’ll help you generate your first few hundred leads so you can EARN WHILE YOU LEARN!

Our CO-OPS are currently getting lead conversions of 47.3% opt-in rates for as little as $1 if you’ve ever done paid traffic before you know that leads for under $5/piece, (Especially with the return on investment that happens inside of empower network)… is a home run!

Once Decide To Join By Clicking The Link Below You’ll Be Able To Plugin To Our “Be the Change” Team Exclusive CO-OP

 

 

 

“Be The Change” Team Bonus #3

Facebook FREE Traffic Formula

Learn my EXACT Daily Marketing Plan that has been consistently working for me and our team to get traffic, leads, sales, and signups (MADE ME MONEY) for over 3.5 years now…

..Get access to this private training that Jordan put together exclusively for Team “Be The Change” members so you can begin getting quality traffic to your empower network blog posts almost as soon as you put your first blog post up…

Once Decide To Join By Clicking The Link Below You’ll Receive All Your Bonuses In My “Welcome To The Team” Email To You.

 

 

 

“Be The Change” Team Bonus #4

“Be The Change” Team Training Site:

Be The Change Team Training Site

Secured Access to custom funnels that we’re using to generate leads at a 25% to 52% higher rate than others. Training includes: email marketing, social media, blogging and seo training that you won’t find anywhere else

…And Much More

Once Decide To Join By Clicking The Link Below You’ll Receive A Private VIP Register Link to Your Bonuses In My “Welcome To The Team” Email To You.

 

“Be The Change” Team Bonus #5

FREE VIRAL TRAFFIC FOR LIFE

viral trafficYour custom capture page link will be put in rotation on our team marketing pages that’s all about getting leads for you and the team

As our team works hard to continue to grow the traffic, you’ll benefit from free viral traffic for life.

Once Decide To Join By Clicking The Link Below You’ll Receive All Your Bonuses In My “Welcome To The Team” Email To You.

 

“Be The Change” Team Bonus #6

Exclusive Blog Post Training

The biggest struggle most people face when starting their Empower Network business is coming up with content for you blog that will actually convert leads, sales, and signups in the beginning…

…You’ll get exclusive access to blog intensive training that literally handing you ideas for your first 15-30 blog posts on your empower network blog.

Once Decide To Join By Clicking The Link Below You’ll Receive All Your Bonuses In My “Welcome To The Team” Email To You.

 

“Be The Change” Team Bonus #7

Emails Done For You Swipe Copy

 

email follow upsOur team of leaders has put together emails you can use to followup with your leads and get you sales and signups on auto-pilot…

…and you’ll get to copy and paste our emails to get people onto our live events where we train them and sell them for you!

Once Decide To Join By Clicking The Link Below You’ll Receive All Your Bonuses In My “Welcome To The Team” Email To You.

 

 

 

“Be The Change” Team Bonus #8

Instant SEO Traffic Strategy

An in-depth exclusive training by none other than Chris Rochleau (David Wood’s personal SEO Consultant) on how to get instant viral traffic now AND rank on Google for longterm residual traffic.

Chris served as the main SEO Consultant to Empower Network and was a Co-Architect of the SEO and Design Structure of the whole system.

If you want to Learn how to rank your Empower Network blog on the search engines… learn it from the horses mouth!

Once Decide To Join By Clicking The Link Below You’ll Receive All Your Bonuses In My “Welcome To The Team” Email To You.

Register Now and Join Us

 

and…

Be The Change You Want To See In The World

Chris BTC Profile Pic           

Chris Rocheleau
Founding Member & Co-Architect of Empower Network
Founder of Team Be The Change
Work With Me Directly