How To Get In Your Prospects Primary Email Inbox

Did you know that most email providers like Gmail, Yahoo and MSN are sending more and more of your emails to the “promotions” tab of your prospects email addresses?  This essentially means if your prospect “feels like checking” the promotions tab because they absolutely feel like being sold something, then you have very decreased chance of getting them to open your email.

In this special free training I did for my community and clients, I show you how to ensure you have the highest chance possible of landing in the “Primary” inbox of your prospect.  Some attendees were completely blown away that this was even possible. Watch the training below to find out


When you can reach your prospects primary email inbox… then you have a chance of them finally opening your email.  Until then, all of your skills at writing great copy, selling, teaching, communicating or generally getting your point across doesn’t even matter because they won’t be opening it.

If you want to learn even more about the “Science of Inboxing” then check out this training that we did for our community here.

See you on the inside,

Chris Rocheleau
Founder, The Epic Life
Creator, EPIC Story Formula for Marketers

P.S. If you would like to ethically ‘copy” the 100K per month business model of the 2 genius marketers that taught me this “inboxing” formula check out this training here






How To Capitalize On The Online Marketing Game Change Of 2016

This video is one I just shot in my new home office in Vail, Colorado. I love it there.. especially the powder days. In this video I talk about what is changing for 2016 and how you can capitalize on it. Make sure to watch it all the way to the end!



Thats it for now!
Until then,


Chris Rocheleau
Founder, The Epic Life
Creator, EPIC Story Academy

Get the registration link here
[24 hour only replay provided to registrants]

The Heart of an Entrepreneur – Do you have it?

It seems to be pretty popular to be an “Entrepreneur” these days. People recognize the opportunities that exist with starting their own business. Especially an internet based business that has the ‘allure’ of creating automated income online. Oh, yes that happens… yet what most don’t understand is the journey to get to that successful point is filled with roadblocks, challenges, curveballs, obstacles and things that blindside you that you never thought about.

In this video I share my journey of starting over with less than 200 bucks in my pocket and no money coming in… to ultimately creating 5 figure months and never looking back


The real question is, would you really take this journey if you knew what you were going to face? Would the ultimate rewards seem worth it when you are starting out?  Being on the other side having taken that journey I truly believe in my heart and soul it absolutely is worth it. But you have to develop the heart of an entrepreneur.

Are you willing to develop the heart of an entrepreneur?

Leave your comments below on this… why you believe you have the heart of an entrepreneur.

We’ll see you there,

Chris Rocheleau
Founder, EPIC Story Academy
Creator, The EPIC Story Formula


The Entrepreneur’s Focus – What it really means

The Entrepreneur’s Focus – What it really means

Focusing on what you really want to create can be difficult in times of struggle. Sometimes you are totally in the flow and other times you are left wondering to yourself…

“How the heck am I going to get out of this?”

I was asked a question last weekend while at an event I was speaking at about this particular subject. The question went like this:

focus“If we are supposed to be 100% authentic in our words and actions all the time, then what if we are going through extremely difficult times and we don’t see light at the end of the tunnel? Does that mean we should be talking about doom and gloom in our marketing?”

Funny enough, nobody has ever asked me that question. So I went into a what seemed like an impromptu sermon in the hallway, where 30-40 people started to gather around as I started to answer this question… I saw a few cameras come out but I don’t know if it was just pictures or someone recorded it on video. If I ever get the video or any footage including pics.. I will post them here on this post.

So the next best thing I did, I made another video for you while camping in Ouray, CO on my way back home after the event. (I stopped by the grand canyon too which was EPIC) So I took a morning hike in beautiful Colorado and recounted what I had never recounted before in that way…. enjoy the video below.


So there you have it.  The automatic ability to shift your focus from creating negative outcomes to creating positive outcomes boils down to these 3 things:

The 3 Step Process:3 Step Focus Process

1. Acknowledge the negative thought as a thought that does not serve you

2. Release the thought consciously as no longer existing

3. Turn your focus back to what you want to create in every moment.


It doesn’t sound to glamorous.  Because its not. It takes discipline. Yet everyone is looking for the shortcut or the super secret technique. It simply comes down to this question… and being aware of the question in every conscious moment…

“What am I creating in this moment”?

Then ‘re-calibrate’ your thoughts to your desired outcome. Period.

Keep going, this stuff works. It’s worked for me to the tune of multiple six figures in my business and I KNOW that this is the main reason for it.

As my buddy and fellow multiple 6 figure earner says:

“It’s simple… but it’s not easy”

Would you rather have it be some complex thing that you may have thought until now, that it was? The reality is what you create.. its what you make it.

So go forth in everything that you do and consciously choose to create every moment.

We’ll see you there,

Chris Rocheleau

Chris Rocheleau
Founder EPIC Story Academy
Originator, The True Heart of an Entrepreneur

P.S. If you want to see the stage talk that I referred to in this video on this post… click here to watch it

7 Marketing Secrets Hidden In Plain Sight

Most people who are always looking for The latest ‘marketing tactic’, ‘the secrets’ to success which is natural, but I’m here to let you in on a ‘real’ secret.

There is no secret. They are all out there, you just have to pick one and apply yourself. Sure, there is strategy. Which you need, there are certain tactics, which you also need, but they are no secret.

Most of them are hidden in plain sight.

Watch the following video where I explain the one of the most important concepts that every marketer needs to know. Its called the 7 Pillar “Spiral Staircase” and once you get this concept, it may be the one thing you need to understand how to take your business and your marketing to the next level.



The 7 Pillars that every business needs to know and plan for are listed here for quick reference.

1 – ‘The Why’ – You gotta have your resolve to keep going when it gets tough

2 – ‘The Know How’ – Knowing the ‘In’s and Out’s’ of how to service your market

3 – ‘The Strategy‘ – You have to have your daily plan of action and marketing

4 – ‘The Story” – This is the your brand and is the glue that binds your audience to you

5 – ‘The System’ – You need systematize the first 4 pillars to move the machine forward

6 – ‘The Team’ – You need the team to implement your system in an ongoing way

7 – ‘The Scale’ – Understanding your numbers so you know how to create 10X results


You can get the new free ebook “The Hidden Art of Story-Selling” that walks you through how to create an effective narrative from your story by downloading it here

The Hidden Art of Story-Selling

Click the image to download free ebook


What you need to know to use this 7 step process

If you ask any Entrepreneur what’s the best result they could hope for and we usually always find the same answer:

“I want to 10X my results with the same amount of effort”

I wanted that too, but I wanted to create something even more than just 10x with the same results. I wanted to create 10X results and do it with 20% of my current efforts. (Effectively cutting my personal workload by 80%) A Ridiculous notion to most marketers I am aware…

At first glance you may have an idea of  what all of these mean. I have found if a business knows how to do at least the first 4. They can survive and create a growing business. The last two are a result of doing the first 4 successfully.

BUT, if you you only have the first 3, and you don’t have the critical 4th ‘Story’ worked out and “dialed in”, you are heading for disaster.

What I have found is that most online Entrepreneurs are constantly stuck at 3) The Strategy. They are so worried about finding the right way to engage and attract leads that they never spend time on thinking about what their Narrative is. Your message is what is ultimately going to predict whether or not your prospective clients buy from you… and whether they keep buying from you.

So when you’re finally exhausted at trying the hot new strategy of the week, how about I teach you the part that you can apply to ANY strategy that you want? The part that I have found is responsible for over 300K in online earnings in the last 27 months?

That’s right, its the “Story” or what we sometimes call “The Narrative”.  The brain always and only remembers stories long term. Its how we associate memories and emotions. This is the realm of the master marketer. The ability to cast a narrative far beyond what most entrepreneurs ever think about.

The best part? It’s easy to do and there is a literal blueprint to follow in order to do so.  You can take anyone, in any niche and take all true events and ‘weave’ a narrative together that ties together the ultimate benefits and reasons to buy your product or service.

So what makes a great story?


The ‘Story’ has to include these 4 key things…

EPIC Story Formula


a) Engage – Set context and engage your prospect with ‘setting the stage’

b) Present – This is where you present the problems and challenges to be overcome that your product or service ultimately solves.

c) Illustrate – The solution to those problems Illustrated with ease

d) Convert – The strong call to action that includes value justification, risk reversal, urgency and engagement mechanisms. (brain psychology stuff that works when applied correctly)

When Entrepreneurs learn to think about this stuff, this is the major breakthrough I see my clients and team have.

We believe the story is the single most powerful marketing strategy ever known to man. Most expert copywriters know this and capitalize on it. Yet know we have taken the advanced concepts of marketing and storytelling and weaved them together to create the ultimate storytelling for marketers training.

Like I said, this is personally how I generated multiple 6 figures in the internet marketing industry selling blogs for goodness sake. If I can do it, anyone can.

I just completed my new Ebook “The Hidden Art of Story-Selling” which walks someone through how to do this the best way. You can download it here.. its free.


We’ll see you on the inside.

Chris Rocheleau

Chris Rocheleau
Founder, EPIC Story Academy

Author, ‘The Hidden Art of Story-Selling”


P.S. Make sure you pick up my ebook that teaches you how to create converting narratives from real lives stories and case studies. Download now “The Hidden Art of Story-Selling”

The Hidden Art of Story-Selling